Selling Christianity

A 2015 Gallup Study shows that 75% of Americans identify with the Christian religion, a five percent decrease since 2008. What’s even scarier is that the percentage drops to 62% among those between the ages of 18 and 29. At this rate some of us may very well see percentages drop below 50% in our lifetimes.

Communion Nails and Crown of Thorns

I’m sure we can all think of various reasons this may be happening, but let me suggest one you may not have thought of.

Christians by in large are horrible salespeople.

Our product is great. We have a Savior King, who rose from the dead, promises to take away our sins, and who’s preparing a home in Heaven for us one day.

That should be enough to get anyone to sign up, but as Dave Ramsey teaches in his book Entreleadership,

“People don’t buy products or services, they buy what those products or services do.”

The problem is, if you look around at many Christians today, you can’t really tell that Jesus is impacting their lives. So we’re trying to sell a “product” that seemingly makes little difference in the lives of many Christians.

Jesus says, “The thief’s purpose is to steal, kill, and destroy, my purpose is to give them a rich and satisfying life.” John 10:10

How many of you would say you’re living a rich and satisfying life? Raise your hand.

If you’re not living it, why would anyone else want what you have?

Are you serving? Are you giving a tithe? How long has it been since you invited someone to come to church with you?

If we don’t have the desire to serve others or trust God with our money or invite someone else into a relationship with Jesus, what are we really doing?

If we aren’t allowing God to change us, what good is our relationship with Christ?

If a non-Christian looked at your life, would they want what you have? Why or why not? Let us know in the comments below, and if you haven’t already make sure to subscribe to the blog to get tips on church growth, leadership, and more delivered straight to your inbox.

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