Unless your church has been living under a rock for the past ten years, your church should already have a Facebook page. For those still living under a rock, you can find out how to set one up here.
Facebook gets a bad rep from time to time because some people feel like it’s full of gossip, political arguments, and ultimately just a waste of time.
While much of that is true, you can’t deny that the majority of your community spends a lot of time there. So, trying to fight against Facebook is about as successful as spitting in the wind.
Instead of fighting against it, what if you got involved in it? Maybe you could make the Facebook world a better place.
If you’ll choose to embrace Facebook, you’ll discover that it can be really beneficial to your church.
Just off the top of my head, I can think of seven ways you should be using it.
- Posts – The basics of Facebook. You could be posting scriptures, quotes, pictures, and videos. It’s the easiest way to give your community a glimpse into the heart of your church.
- Events – Have something coming up that you’d like to invite the community to? Set up a Facebook event. It’s free, and you can learn how here.
- Ads – If you want to reach even more people, you can set up a Facebook ad. This costs money, but if you have the budget, it’s a great use of your marketing dollars. I wrote a detailed how to here.
- Check Ins – Causely says Facebook Check Ins are the most valuable form of exposure a church community could ask for. And it’s completely free.
- Facebook Live – It used to cost thousands of dollars to live stream your church service. Now you can do it free through Facebook. Find out more in this post from Thom Rainer.
- Facebook Messenger – It’s like texting but through Facebook. It’s a great way to communicate with your members and volunteers. I’ve even recruited several volunteers by sending them a Facebook message.
- Facebook Groups – Perhaps the most underutilized tool Facebook offers is their Groups. Groups allow you to communicate, you guessed it, just within that group. These are great for volunteer teams, or think outside the box and create a prayer request group for your church. Find out how to create a group here.
What did I forget? How is your church using Facebook? Leave us a comment and let us know, and if you haven’t already make sure to subscribe to the blog to get tips on church growth, leadership, and more delivered to your inbox each week.
