Facebook Ads for Churches

A How To Guide

It’s very hard to get noticed in a noisy world, so if your church isn’t doing some form of advertising, chances are you’re not growing. I know what you’re thinking, advertising is expensive, but it doesn’t have to be thanks to Facebook.


Facebook ads are quickly becoming the best way to advertise your church. It’s cost effective, and it’s extremely easy to use. You can do it in just six steps.

Step One

Before you’re able to take advantage of Facebook ads, your church needs to have a Facebook page. Keep in mind that a personal profile will not work, so if you set your church up this way in the beginning, you’re going to need to transition it into a page. Trust me, we learned the hard way.

Step Two

Once you have your page, you should see a button in the top right hand corner of your page that says “Promote.” Click on the drop down menu, and select “Go to Ads Manager.” Here you can see any previous ads you’ve set up, adjust your account settings, input your billing information, etc. At this point you need to click on the button that says “Create Ad.”

Step Three

Now it will ask you to choose your objective. What are you trying to accomplish through your ad? For me, I’m usually trying to push people to our church website where they can get more information about an event or series beginning soon. If you plan on doing the same, after you click “Send People to Your Website,” Facebook will ask you to type in the web address that you want to send them to. You can also create a Facebook pixel at this point, which I never do. For this example we’re trying to get people to our website, but you can also use your ad to get more likes to your page or accomplish various other objectives.

Step Four

After you’ve typed in the address you want to send them to, you’ll need to click on “Set Audience and Budget.” This is where it gets fun. At this point you can type in the location of your church, and set it to target those close to you. It can be within one mile or a million miles. You choose. As you choose you’ll notice it will update the potential reach of your ad. You can then narrow down your audience by age, gender, demographics, and more. As you get more specific, your potential reach will decrease. This is a good thing because you’re targeting those who are most likely to visit your church.

Now, we can move on to budget. Mass mailers can cost thousands of dollars, and most are thrown away as soon as they are received. The great thing about Facebook ads is you set the budget, and people see them multiple times a day. Here you’ll choose whether you want to have a daily budget or a lifetime budget for your ad. I always choose lifetime because you have more control over it. Type in the total amount of money you’re comfortable spending over the campaign and move on to schedule. It’s here that you set the start and end date of your ad. You will notice as you adjust your budget up and down, your estimated daily reach increases or decreases.

Leave Optimization for Ad Delivery as “Link Clicks to your Website.”

Next, choose your bid amount. You can let Facebook do this for you, but I don’t recommend it. If you want to make sure your ad is seen over any others, you need to choose “manual,” and type in the largest amount you’re willing to pay for a click to your website. I recommend $5. This doesn’t mean you’re paying $5 for every click. You’re just willing to pay that much. Chances are you’re going to end up paying somewhere between one and two dollars per click.

Leave when you get charged to “Link Click,” then move on to Ad Scheduling. Here you can schedule the times that your ad runs. I know most of my audience is sleeping between midnight and 6am, so I’m not going to run ads during that time.

Leave delivery type to “Standard,” give your ad set a name, and we’re ready to move on to “Choose Ad Creative.”

Step Five

Choose the format of your ad, whether you want to use a single image/video or multiple images in the ad. I’ve always chosen single.

Now you’re ready to upload your image. Your image should be something that’s going to grab people’s attention. It may be a picture of your worship service, the logo for your next series, or a picture of kids in your children’s ministry.

Here’s the only thing, your image can’t have more than 20% of text within it. Facebook is real adamant about this, and if you try it, they will not approve your ad. It’s the biggest frustration I have with Facebook ads.

Once you have your image uploaded, you can then type in your “Headline” and “Text.” Again, Facebook has very strict rules about how much you can write, so stay within the guidelines. Remember you’re pushing them to your site for more information, so you don’t need to try to cram everything into the ad.

There are some Advanced Options that I don’t get into, and you can also connect your ad to your Instagram account if you have one.

There’s one more important thing before we’re ready to place our order. On the right of the screen will be previews of your ad in different locations and formats. The only two I recommend using are “Desktop News Feed” and “Mobile News Feed.” I would remove the others.

Step Six

Ok, at this point you should be ready to click “Place Order.” You will need to wait a short time for your ad to get approved by Facebook, but once that happens you should start getting stats about how many people are seeing your ad, how many are clicking, and how much of your budget has currently been used.

If you have any questions or comments, please let me know by leaving a comment below. Also, if you haven’t already, subscribe to the blog for tips on church growth, leadership, and more.

Six Things Great Leaders Value

In December of 2015, I wrote a post for Church Fuel titled “Six Things Growing Churches Do that Others Don’t.” That post apparently struck a chord with church leaders because it has been shared over 13,000 times.


Now, we all know that great churches wouldn’t exist without great leaders. So, what is that makes a great leader. What are the characteristics? What do great leaders do that others don’t? I can think of six things.

  1. Great leaders value others over themselves.

Great leaders know that they’re only as strong as the team around them, so they invest large amounts of time in making their team better. They genuinely care for their team beyond just a “Hey, how are you doing?”

Poor leaders believe there is an “I” in team, and they’re it. They overvalue themselves and devalue those around them. They only care about the team in so far as the team can help them.

  1. Great leaders value evolving over stagnating.

Great leaders know that what worked yesterday won’t necessarily work today. So, they’re always looking for ways to do something better. They read books, read blogs, and listen to podcasts searching for new ideas.

Poor leaders believe if something worked in the past, why change it? They’re always trying to keep things the same. They see no value in learning because they already have everything figured out.

  1. Great leaders value ownership over membership.

Great leaders take ownership of the vision and do whatever they can to help accomplish it. They have no problem giving their time, talent, or money towards the vision. If they see trash on the floor, they pick it up because that’s what an owner would do.

Poor leaders view themselves as members and make demands. They have their own vision and rarely will give their time, talent, or money to something that doesn’t benefit them. If they see trash on the floor, they pass it by because it’s not their job to pick it up.

  1. Great leaders value passion over obligation.

Great leaders are passionate about what they do. They show up early, stay late, and always serve with a smile. They are grateful for the opportunity to do what they do.

Poor leaders lead out of obligation. They show up late, are the first ones to leave, and always have a complaint. They’re rarely grateful, although they feel you should be grateful for them.

  1. Great leaders value risk over fear.

Great leaders embrace risk and take chances. They believe the only time you fail is when you don’t learn from your mistakes. They believe God is with them, and with Him they can accomplish the impossible.

Poor leaders live in fear. What if I make the wrong decision? What if this doesn’t work? What if I’m not the right person? Their fear of failure ultimately keeps them from ever succeeding. They believe God has left them, and so everything looks impossible to them.

  1. Great leaders value their family over their ministry.

Great leaders know that their greatest ministry happens at home. They spend large amounts of time investing in their marriage and in their children. They make date nights a priority, and they try their best to never miss their child’s game, recital, or banquet.

Poor leaders put the church before their family. They spend multiple nights away from home in meetings, at the hospital, or at the funeral home to the detriment of their family. Their marriage struggles, and their kids grow up hating the church.

Great leaders are few and far between, but all of us have the chance to become great. I hope these six values will serve as a roadmap on how to get there.

Do these six statements describe you? If not, what can you start doing today to change that.

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A New Way to Pray

Guest Post: Travis Sinks

Prayer is one of those things that we all know we should do, but sometimes it’s hard to start. John Piper said that prayer is “the splicing of our limp wire to the lightning bolt of heaven.” How desperately we need to meet with God not only for power and strength, but also for simple fellowship and nearness to Him.


The issue isn’t that we don’t realize the importance, but starting seems like an impossible task. There are so many things to pray for, but where do we start?

I once saw someone’s prayer list where they used mind mapping to organize their prayers into categories. This was such a great idea!

So often, if I’m making a list, I think of more prayers for a category, but I’ve already moved on and can’t add more easily, and I get overwhelmed by this multi page list of words.

By mind mapping my prayers, I no longer have an overwhelming list, but feel comfortable with both adding to categories easily, and also praying through the ones I have already written.

The church I am an assistant pastor at, Redemption Church Delray Beach, recently began a prayer series and encouraged people to try praying for 30 minutes a day. We even setup a #30for30prayer challenge.

One of the things we’ve done is listed a few categories as starter points for areas to pray for. As a way to help you get started, here are some category ideas for you:

  1. Your church
  2. The leadership, the body, events, outreaches, etc.
  3. Other Local churches
  4. Your city
  5. The saved and unsaved people in your city
  6. Global churches/missionaries
  7. Family and Friends
  8. Local/National/Global issues
  9. Personal Needs

This list can seem overwhelming, but I think writing it down in a mind map has helped me feel like it’s not only organized, but doable.

(Don’t forget that these are ideas of things to pray FOR, but that we also pray in thanks to God, for forgiveness, in simple praise to Him, and many other things that you can add to this list of categories.)

This is a great method to use over and over again by spending just five minutes to refresh and update what God has put on your heart to pray for, whether daily, weekly, or less frequently.

As a final thought, I want to help those who personally like using digital options, Mindnode is a great app for both iPhone, iPad, and Mac that I love using.

I hope this list and thoughts on using a mind map are helpful to you as you prepare to pray. Have you found a specific method of keeping track of prayers that has helped you pray more?

Travis Sinks lives in South Florida with his wife and son. He is an assistant pastor and a freelancer for churches in web design, marketing, and graphic design. You can read his blog aimed at encouraging and equipping ministry leaders at travissinks.com and can learn more about his service for churches at tnsinksdesigns.com. twitter & instagram | @travissinks