Five Numbers to Watch this Fall

I’m a numbers guy. I’ve always loved them. Math was my best subject in school, and I graduated college with a Business Management degree so I could count more numbers. When I was asked to become the Executive Pastor at the church I serve, counting numbers was the easiest part of the transition. Unfortunately, a lot of pastors don’t share my same love for numbers, but regardless there are a few numbers you need to pay close attention to this fall.

Historically, September through November has always been a season of growth at the church I serve. Summer is over and temperatures start dropping, which means people are spending less time on vacation or at the lake and more time showing up to church. The kids have gone back to school, and parents have gotten back into their regular routine.

It’s not uncommon to see ten to fifteen percent more people showing up to church in the fall than in the summer. More people gives you the chance to build momentum and get more people connected to the mission and vision of your church.

This fall should be a win for your church…if you measure it.

If you don’t measure it, how will you ever know when you’re winning?

Here are the five numbers I’ll be measuring, and I think you should be measuring them as well.

  • Attendance. Every pastor should be measuring weekly attendance. How many people are showing up at your church for weekend services? Once you get this number you need to do something more with it than just put it on a board in the back of your church. You need a way of tracking it over a long period of time. Church Metrics is a free online platform that allows you to do that and a lot more. Once you start tracking these numbers you can go back and compare them in order to give you a better idea of the health of your church.
  • Giving. I’m guessing even if you don’t count the attendance, you probably still count the offering, right? Of course you do, you’d be crazy not to. This fall I’m looking for my weekly giving numbers to be ten to fifteen percent higher than during the summer. How do I check that? You guessed it, Church Metrics.
  • Groups. The fall may be the best time of year to launch new groups. That’s why this fall I want to measure how many total groups the church is offering and how many total people are showing up to them. Groups are difficult in a small town. You can read my thoughts on why, here. But, they are vital to keeping people connected to the church. I’m really excited about our groups this fall, and I haven’t been able to say that in a couple of years. If your church offers Sunday school instead of groups, you can still use the same measurements.
  • Volunteers. The fall is also a great time to recruit new volunteers. The closer we get to Thanksgiving and Christmas it seems the more people get in the serving spirit. Just last month we added 15 new volunteers at one of our campuses. That’s huge in a small town church, but we still need more. So, this fall I’ll continue to measure the number of volunteers we have, as well as the number of new volunteers that have been recruited. If you need help recruiting and retaining volunteers, you can find out more here.
  • First Time Guests. One of the most important numbers I’ll be measuring this fall is the number of first time guests. They’re the key to church growth. I heard someone say once that in order for your church to grow the number of first time guests that visit during a year needs to exceed your average weekly attendance. I’m not sure if that’s true or not, but it’s definitely a number we’re striving for. That means if your church averages 75 people on a weekend, then in order to grow you need to have more than 75 first time guests throughout the year.

Of course, we’ll also be measuring salvation and baptism numbers as well. We just don’t see as much change in those numbers during the fall. Again, you can track those using Church Metrics.

I’d love to hear some of your number goals for the fall. Are you trying to break 100 in weekly attendance? Trying to add 10 new volunteers? Trying to serve 50 first time guests? Let me know in the comments below, and don’t forget to subscribe. Also, if you’re looking to grow your church this fall in an incredible way strongly consider becoming a part of the first ever Small Town Big Church Coaching Network. You can find more details here.

Four Big Day Ideas to Grow Your Church this Fall

I believe it was Nelson Searcy who originally came up with the idea of growing your church through “Big Days.” A “Big Day” is an all out push toward a single Sunday in order to see a large increase in attendance on that day. He actually wrote an entire book around the idea called Ignite: How to Spark Immediate Growth in Your Church. The idea is that if you can get a large number of people to your church on a single day and create a great experience for them, then there’s a very high likelihood that many of them will stick. So, with that in mind I wanted to share with you a few “Big Day” ideas for this fall.

The Tailgate Party

If you live in the United States, you understand how much people love football. It doesn’t matter if it’s College Football or the NFL. Either will draw millions of viewers each week. The only thing Americans may love more than football is eating. So, what did they do? They decided to combine them into a single event called “Tailgating.” The premise of this idea is simple, you just ask your congregation to tailgate before and after your weekend services. They can bring their own grills, their own tents, and wear their favorite team’s colors. Don’t be afraid to ask your local high school or middle school sports teams to get involved as well. They are often looking for ways to fundraise and an event like this gives you the opportunity to connect with these families. It’s a win for both teams.

The Pumpkin Patch

What’s the most anticipated product this fall? Not the new iPhone. It’s the return of the Pumpkin Spice Latte at Starbucks. People go crazy for anything pumpkin around this time of year. I’ve heard families will actually pay good money to go out into a field and pick their own pumpkins during the month of October. I may have been guilty of doing it myself. So, why not create your own pumpkin patch at church and give away the pumpkins to kids? It may be a little late to start planting pumpkins, but that doesn’t mean you can’t find a farm to buy them from. For a few hundred dollars you can create a big day and make a lot of little kids very happy, not to mention the farmer you bought them from.

The Petting Farm

The only thing kids may enjoy more during the fall than picking out their favorite pumpkin is petting their favorite farm animals. Most of the time, you can find someone who operates mobile petting zoos that will bring the animals to you for a few hundred dollars. But, if you don’t have access to one or your just looking to save some money, how about asking one of the local farmers in your community? You don’t need to have an entire zoo. A few goats, a couple of rabbits, and the Thanksgiving turkey would suffice.

Trunk or Treat

Trunk or Treat is the perfect event for the Sunday before Halloween. If you’re not familiar with Trunk or Treat, you basically ask people to decorate the trunks of their cars for Halloween and hand out candy. Lots of communities have them, but by tagging it on to your weekend service, you can see a lot of new families come to your church. If you’re worried about celebrating Halloween, you can post guidelines for what’s acceptable decorations or even theme your Trunk or Treat. For example, you could have a superheroes and princesses theme. Nothing scary about that.

If marketed well, these four events will definitely get more people to your church.

Just keep in mind, the experience the guest has while they are there will determine whether they ever come back again.

So, before you do any of these events, you need to make sure your Sunday experience is a good one.

If you need help in that area, don’t miss out on your chance to be a part of the first ever Small Town Big Church Coaching Network. It’s six months of coaching designed to help your small town church go big. Find out more by going to my coaching and consulting page, and as always don’t forget to subscribe to this blog so you never miss tips on church growth, leadership, and more delivered to your inbox each week.

Small Town Big Church Coaching Network

How’s your church doing? Is it growing or has it plateaued and begun to decline? Do you feel like there are questions you don’t have the answers to? You’ve gone to the conferences and you’ve read the books, but none of the information seems to translate to your small town context.

We get it. That’s why we started the Small Town Big Church Network, to help small town pastors like you, see big time growth and impact in their churches.

And this fall we’re excited to announce the very first Small Town Big Church Coaching Network designed to help small town pastors go further faster.

During this six-month program, we will cover the essentials of leading a growing church in 12 live video coaching sessions. Sessions will include:

  • Developing Mission and Casting Vision
  • Doing Ministry with Excellence on a Small Town Budget
  • How to Assimilate First Time Guests into Growing Disciples
  • Creating First Impressions that Bring Guests Back
  • Creating a Kids’ Ministry that Kids and Parents Love
  • How to Talk about Giving and Grow Your Budget
  • How to Recruit, Train, and Lead Volunteers
  • How to Develop Leaders that Help Carry the Load
  • How to Preach Better Sermons
  • How to do Marketing in a Small Town Church
  • How to Start, Build, and Grow a Small Groups Ministry
  • How to do Worship with Excellence in a Small Town

Each live video session will include a 15-minute introduction to the topic followed by 45 minutes of question and answer time.

Along with the two live video coaching sessions, you will also have a one-on-one 30-minute phone call with your coach to discuss any topic in further detail each month, as well as 24/7 email access, access to a private Facebook group, and access to any and all resources we currently have or develop.

We understand that many small town churches don’t have a large budget for leadership development. That’s why we’ve made our coaching network as affordable as possible, while keeping in mind the value of our experiences and resources.

The cost for the 6-month coaching network is $200 a month, or $1,000 if paid up front. We believe this network will more than pay for itself, but if you’re not satisfied you can request a full refund within the first three months with no questions asked.

In order to provide the most value to our participants, we are limiting registration to 12 small town pastors. We also ask that you either be the Senior Pastor, Executive Pastor, or Associate Pastor of a church in order to participate.

The Small Town Big Church Coaching Network starts soon, so leave a comment below, shoot us an email, or visit the contact page if you’re interested in being a part.

Small Town Big Church Coaching Network Coaches

Jon Sanders

Lead Pastor of The Rescue Church, a small town multisite church with locations in South Dakota, Illinois, and Jamaica. Jon has a heart for helping pastors in rural communities realize their full potential. Learn more at jonsanders.org.

Travis Stephens

Executive Pastor of Strong Tower Church, a small town multisite church with two locations in northern middle Tennessee. Since coming on staff at Strong Tower Church six years ago, the church has tripled in attendance, expanded its facilities, and launched a second campus. Travis has a desire to help small town churches go big and writes about church growth and leadership on his personal blog.

What’s Next?

This Thursday, September 7th, 2017 marks the two-year anniversary of this blog. It’s hard to believe it’s already been two years. In those two years, I’ve written 200+ posts, interviewed names like Bob Goff, Tim Stevens, and Chris Surratt and developed relationships with small town pastors all around the world. It’s been an incredible journey, and I can’t wait to see where it takes me next.

My goal has always been to help small town pastors grow the churches they serve. The blog was the beginning, but I always knew I wanted to offer coaching and consulting some day.

I’m excited to say that day has finally come.

Early into this journey, I met a pastor named Jon Sanders, who leads a multisite church with locations in South Dakota, Illinois, and Jamaica. We share the same passion for helping small town pastors.

This fall we are teaming together to launch the first ever Small Town Big Church Coaching Network.

I’ll be posting all the details this Thursday. Trust me, if you’re a small town pastor who wants to take your church to the next level, you want to be a part of this network.

We’re taking everything we’ve learned in the past 10+ years about growing churches in small towns and sharing it with you over a six-month period. We’ll be answering your questions, we’ll be giving you resources, and we will help you grow your church.

Because we want to value you and your time, space is limited to just 12 participants. That means if you want to be a part, you need to let us know as soon as possible.

Full details on Thursday. Let’s take the next step in this journey together.

Don’t miss Thursday’s post or any other. Take just a few seconds to subscribe today. And if you know you want to be a part of this coaching network, please visit my contact page and send me a message or message me on Facebook.