Selling Christianity

A 2015 Gallup Study shows that 75% of Americans identify with the Christian religion, a five percent decrease since 2008. What’s even scarier is that the percentage drops to 62% among those between the ages of 18 and 29. At this rate some of us may very well see percentages drop below 50% in our lifetimes.

Communion Nails and Crown of Thorns

I’m sure we can all think of various reasons this may be happening, but let me suggest one you may not have thought of.

Christians by in large are horrible salespeople.

Our product is great. We have a Savior King, who rose from the dead, promises to take away our sins, and who’s preparing a home in Heaven for us one day.

That should be enough to get anyone to sign up, but as Dave Ramsey teaches in his book Entreleadership,

“People don’t buy products or services, they buy what those products or services do.”

The problem is, if you look around at many Christians today, you can’t really tell that Jesus is impacting their lives. So we’re trying to sell a “product” that seemingly makes little difference in the lives of many Christians.

Jesus says, “The thief’s purpose is to steal, kill, and destroy, my purpose is to give them a rich and satisfying life.” John 10:10

How many of you would say you’re living a rich and satisfying life? Raise your hand.

If you’re not living it, why would anyone else want what you have?

Are you serving? Are you giving a tithe? How long has it been since you invited someone to come to church with you?

If we don’t have the desire to serve others or trust God with our money or invite someone else into a relationship with Jesus, what are we really doing?

If we aren’t allowing God to change us, what good is our relationship with Christ?

If a non-Christian looked at your life, would they want what you have? Why or why not? Let us know in the comments below, and if you haven’t already make sure to subscribe to the blog to get tips on church growth, leadership, and more delivered straight to your inbox.

3 Mistakes that Kill Church Growth

Are you killing the growth possibilities of your church? Chances are you are, and you don’t even realize it. Every pastor desires for their church to grow, but what if you’re the problem?


I have been blessed to serve under a great pastor for many years now, but that doesn’t mean we’ve always done everything right. In fact for many years we made these same mistakes. At times we still make them today.

They are mistakes that can be easily avoided, but they’re also mistakes that have a way of sneaking into our lives despite our best efforts to keep them out.

If you can manage to keep these mistakes to a minimum, you have a great chance of seeing your church grow. However, if you’re not careful, these three mistakes will kill any chance your church has at growth.

  1. Only Focusing on the Now

What’s wrong with the now you ask? Every week Sunday is coming, and you have to be prepared. The problem is if you only think about the here and now, you will jeopardize your future.

Great leaders take the time to plan ahead. This gives them the ability to see opportunities and obstacles in enough time that they can still do something about them. All of us are busy, but that shouldn’t keep us from looking forward and planning for what’s next.

  1. Trying to Comfort the Critic

Pastors are people pleasers. This can be a blessing and a curse. You want to be a pastor who has a good reputation with the people, but you don’t want to spend all your time trying to appease a critic.

We hear comments about the volume level of our worship music just about every week. We’ve had people get upset because we took the attendance and offering numbers out of our bulletin. And every time we send out a mailer we have people ask us to take them off the mailing list. If we spent time responding to each one of these people, there wouldn’t be any time left to do ministry. Yet, so many pastors make this mistake. Quick piece of advice, ignore the critic. They’re going to leave your church anyway.

  1. Ignoring the Numbers

You can’t evaluate what you don’t measure. So, make sure you’re tracking your numbers. Check out this post if you need help knowing which numbers to track. Two numbers I want on my desk every Monday morning are weekly attendance and giving.

I’m amazed by pastors who are trying to grow their church but never look at their numbers. That makes about as much sense as trying to lose weight but never stepping on a scale. You need to know how many people are attending week to week, and, maybe more importantly, you need to know the giving numbers. Weekly giving can determine whether you’re able to keep the doors open in a small town church.

Are you making any of these mistakes? We did for far too long. But, once we started looking toward the future, ignoring the critics, and tracking our numbers we started to see the church grow. I pray that you will do the same.

Which one of these mistakes have you made? What did you learn from it? Let us know in the comments below, and if you haven’t already make sure to subscribe to the blog to get tips on church growth, leadership, and more delivered straight to your inbox.